Mothers and their children and the internet

By Ken Y-N ( March 20, 2013 at 00:38) ? Filed under Internet, Polls, Society

japan.internet.com recently reported on a survey by Video Research Ltd. into characters and the child market. More detailed information was also obtained from Video Research?s own press release.

Demographics

Between the 3rd and 9th of December 2012 617 female members of the Video Research monitor group who lived with a child aged between 3 and 12 years old, and who lived within a 30 km radius of Tokyo station.

It?s an interesting set of results, and I wonder how the one in three or so children (in this sample of internet-using parents) who view or download music and video will approach copyright when they grow up? Will media be something to be valued or just another basic human need that they expect to have on tap all the time? How will they consume television? Will they even consume television?

Research results

Q1A: Which is your favourite character? (Sample size=617, mothers, multiple answer, top twenty)

Rank	?	Percentage
1	My Neighbour Totoro	64.3%
2	Mickey Mouse	36.6%
3	Miffy	54.1%
4	Heidi	52.2%
5	Sazae san	51.9%
6	Pooh Bear	51.1%
8	Snoopy	50.4%
9	Doraemon	47.2%
10	Donald Duck	44.2%
11	Peter Rabbit	42.9%
12	Rilakkuma	42.5%
13=	Rascal	39.9%
13=	Penelope tete en l?air	39.9%
13=	Barbapapa	39.9%
16	Toy Story	39.7%
17	Moomin	39.4%
18	Hello Kitty	38.9%
19	Lisa and Gaspard	37.9%
20	Chip and Dale	37.6%

Q1B: Which is your favourite character? (Sample size=617, children, multiple answer, top twenty)

Rank	?	Percentage
1	Doraemon	74.9%
2=	My Neighbour Totoro	62.4%
2=	Mickey Mouse	62.4%
4	Taiko no Tatsujin	60.6%
5	Super Mario	60.1%
6	Tom and Jerry	54.6%
7	Stitch	53.8%
8	Pocket Monsters Best Wish	51.9%
9=	Qoo	51.7%
9=	Koala no March	51.7%
11	Sazae san	51.1%
12	Pooh Bear	50.4%
13	Rilakkuma	50.2%
14	Toy Story	49.9%
15	Minnie Mouse	48.5%
16	Chibi Maruko Chan	47.0%
17	Chip and Dale	44.6%
18	Shaun the Sheep	44.2%
19	Hana Kappa	43.9%
20	Kirby	43.4%

Q1C: Which is your favourite character? (Sample size=317, boys, multiple answer, top twenty)

Rank	?	Percentage
1	Doraemon	83.3%
2	Super Mario	74.8%
3	Pocket Monsters Best Wish	64.0%
4	Taiko no Tatsujin	60.9%
5	Tom and Jerry	57.7%
6	My Neighbour Totoro	56.8%
7	Toy Story	54.6%
8	Kirby	53.3%
9	ars	53.0%
10	Mickey Mouse	52.4%
11	Sazae san	48.9%
12	One Piece	48.3%
13	Nintama Rantaro	46.1%
14	Detective Conan	45.4%
15	Koala no March	45.1%
16	Stitch	44.8%
17	Inazuma 11 Go Crono Stone	44.2%
18	Kyoro chan	43.8%
19	Qoo	43.5%
20	Hana Kappa	42.9%

Q1D: Which is your favourite character? (Sample size=300, girls, multiple answer, top twenty)

Rank	?	Percentage
1	Rilakkuma	77.0%
2	Mickey Mouse	73.0%
3	Minnie Mouse	71.7%
4	My Neighbour Totoro	68.3%
5	Cinammon Roll	68.0%
6	Doraemon	66.0%
7	Stitch	63.3%
8	Pooh Bear	63.0%
9	Chip and Dale	62.0%
10	Hello Kitty	61.3%
11=	Qoo	60.3%
11=	Taiko no Testujin	60.3%
13=	Koala no March	58.7%
13=	Miffy	58.7%
15=	Penelope tete en l?air	56.0%
15=	Sugar Bunnies	56.0%
15=	My Melody	56.0%
18	Mame Goma	55.7%
19	Jewelpet Kira?Deco	54.7%
20=	Sazae san	53.3%
20=	Chibi Maruko chan	53.3%

Q2: Does your child use a computer at home? (Sample size=617)

?	Uses PC (to SQ1)	Has own
Three to six years old	21.1%	9.6%
Seven to nine years old	51.4%	26.8%
Ten to twelve years old	68.4%	46.0%

Q2SQ1: Which of the following does your child do on a computer at home? (Sample size=273)

Use educational software

All	19.4%
Three to six years old	24.5%
Seven to nine years old	21.7%
Ten to twelve years old	15.6%

Play locally-installed games

All	20.9%
Three to six years old	22.6%
Seven to nine years old	25.0%
Ten to twelve years old	17.2%

Use the internet

All (to SQ2 and SQ3)	86.4%
Three to six years old	77.4%
Seven to nine years old	80.4%
Ten to twelve years old	94.5%

Other

All	6.6%
Three to six years old	5.7%
Seven to nine years old	8.7%
Ten to twelve years old	5.5%

Of the 236 children who used the internet, the most-often used site was YouTube, with 43.6% visiting it, 34.7% on Yahoo! Kids, then 27.5% on characters? official web sites.

Q2SQ2: What does your child do on the internet? (Sample size=236, multiple answer)

View web sites	79.7%
Download, view videos	30.5%
Play online games	27.5%
Download, listen to music	11.0%
Other	7.6%

Q2SQ3: Which of the following points do you agree with regarding your child and the internet? (Sample size=236)

It is a good thing that you can see various things on the internet

Agree	5.9%
Somewhat agree	28.8%
Can?t say	50.0%
Somewhat disagree	12.3%
Disagree	3.0%

I am concerned about what children are looking at, doing on the internet

Agree	38.6%
Somewhat agree	44.5%
Can?t say	8.1%
Somewhat disagree	7.6%
Disagree	1.3%

I try to ensure that I am with my child when they use the internet

Agree	31.8%
Somewhat agree	28.8%
Can?t say	15.7%
Somewhat disagree	17.8%
Disagree	5.9%

I take measures to block harmful sites on the internet

Agree	32.6%
Somewhat agree	20.3%
Can?t say	14.0%
Somewhat disagree	12.7%
Disagree	20.3%

Read more on: character,child,video research ltd

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Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/itieiFrKqkY/

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